外文好書推薦The Pr Agency Handbook

The Pr Agency Handbook

The Pr Agency Handbook 評價

網友滿意度：



學好外文是多麼重要的事

在這個地球村上

大家都是一家人

溝通尤為重要

今天就要跟大家分享

閱讀好看的外文書

好好加強自己語言能力

The Pr Agency Handbook

這本書是教授的心頭好

特別囑咐我們一定要閱讀

我原本很沒興趣

但同學看完後

跟我說特別好看

我就抱著姑且一試的心態

翻閱The Pr Agency Handbook

不看則已一翻驚人

內容精采富有層次

閱完後餘韻猶存

並且外文能力增強了許多

算是另外的收穫吧

它可以說是我近期看過

最最好看的外文書了

推薦給你們別錯過了唷～～～



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The Pr Agency Handbook

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商品訊息功能:

商品訊息描述:

A Practical and Concise Introduction to Agency Life

The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations.

Key Features:

• Real-world examples from the field ensure that the practical concepts presented become concrete for you.
• Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience.
• A chapter dedicated to socialmedia (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms
• An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment.
• A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.

商品訊息簡述:

• 作者： Luttrell, Regina M./ Capizzo, Luke W. (William)
• 原文出版社：Sage Pubns
• 出版日期：2018/04/24
• 語言：英文

The Pr Agency Handbook